The key to every successful business lies in good advertising. Many companies that are in the same niche are in constant struggle for keeping their presence on the market. Aside from conventional marketing methods (television & radio advertising, billboards, pamphlets, flyers, etc.), companies are engaging in new advertising wars on the “online battlefield”. Maintaining your online presence is not an option, but a necessity for any successful business. There are many online marketing methods which can help you harvest the fruits of social media and network sharing and push you at the top of the marketing tower. However, they all depend on the one crucial factor, your company’s website.
A company’s website represents both the start and the end point of your online advertising. Building strong links on various websites and social networks will bring more people to you and expand the presence of your business beyond local boundaries. A well-executed marketing campaign can increase the efficiency of your advertising and your profit by 35% over time.
Conventional web developing and design are now long forgotten, after the uprising of CMSs (content management systems) such as WordPress and Joomla. It used to take a lot of time and consulting, during the whole process of building a corporate website, because the design, in a whole, must adhere to the business description and the online marketing platforms, in order to reach its potential, as the most powerful advertising tool. Because of the simplicity of the whole design and development process, many webmasters have opted to use CMSs instead of conventional programming and design.
So, Why WordPress?
WordPress is probably the most widely used and the most popular content management system in the world. Since its launch, it has drawn the attention of many webmasters and its popularity was (and still is) constantly growing. There are over 23.000 WordPress plugins and templates made by the ever-growing community of web developers and designers, constantly working on the improvement of this platform. Themes and plugins are launched on a daily basis and it is hard to keep track of them. The greatest thing about WordPress is that you can choose between thousands of responsive business WordPress themes for your company’s website and customize them to fully suite your needs.
What Does “Responsive” Stand For?
Research has shown that more than 75% of internet users who have smartphones, use them to access the internet at least once a day. So, it is of great importance to adapt your website for smaller devices such as smartphones with various operative systems, as well as tablets and other devices with retina-ready displays. Internet users use them not only to log onto their social network accounts, but also for various searches and online shopping.
Making The Right Choice
So, how do you choose the right theme for your business website? How do you know which are the best among the hundreds of them launched each month? It is almost impossible to reach a decision without proper research or without advising with people in WordPress community circles. However, in order to bring more traffic to your website, which is the goal of every online marketing strategy, it is important to stay fresh. You need to offer your visitors something new visually, in order to occupy their attention and make them spend more time on your website. We have prepared a list of fresh, responsive and multi-purpose WordPress themes which will help you choose the best among the best for your company’s website.
The Best WordPress Business Themes
#1. WP Aurora – A Responsive, Powerful, Multi-Purpose Corporate Theme
WP Aurora is a fresh corporate theme launched by Contempo Inc. Although WP Aurora was launched just a few days ago, a lot is expected from it and many eyes are pointed at “her” direction. Contempo Inc. is an elite author. As a company, they have gained great respect from the WordPress community with their products over the past years. They have mainly focused on corporate theme development and design and, with every new launch, they received great customer feedback. One of their older themes – WP Pro Real Estate 2 – had over 1800 sales. Being it was launched on May 8th, the number of sales speaks for the efficiency and creativity of the author.
WP Aurora offers simplicity in design and immense power “under the hood”. It is a beautiful multi-purpose corporate theme. The designers implemented great solutions that withhold the site structure, without compromising its effectiveness and responsiveness. For instance, the first thing that caught my attention was the well “hidden” search bar. Many websites have the same problem in organizing a page with a search bar. A bar that is to short will limit the view of your search query and this will, more often than not, drive people away from it. However, a bar to long, occupies valuable space for your page design. In WP Aurora, you will find that by clicking the search button, the bar expands enough, so that your visitors won’t have to strain their eyes while typing.
WP Aurora is an SEO friendly WordPress theme. It is adapted to bring out the max potential of all online marketing strategies. In order to employ a great marketing strategy, the implementation of a blog is vital. By keeping your content fresh, relevant, important and regularly updated, you will have a great push in the top of search lists. Blogs play a great roll in executing an online strategy and they should be taken seriously. People are more attracted to the visual arrangement of the blog than to the content itself. WP Aurora designers did a great job when designing the blog, offering customizable share buttons for various social networks, so that your content may be dispersed throughout various circles. This way, you will build up strong links leading to your website.
It offers a powerful page builder that allows you to customize the position, color and fonts of the buttons on the whole website. It is based on the Drag-n-Drop method, so the whole customization process can be executed fast and with ease. It offers more than 400 Google fonts and over 50 background samples. The options for skins and color patterns are unlimited. WP Aurora is multilingual and it offers a fast and functional page translation. It has a built-in option for installing language packs, so you can customize it for your targeted audience.
The contact form is designed with a built-in map plugin which can help your visitors find your company’s location. Besides that, it offers built in buttons for various social networks such as Facebook, Google+ and Tweeter, which will link your visitors to your profile. This way, you can build strong links and raise traffic on your website. WP Aurora also has video support for many video formats, so you can upload your presentations to the website. Video presentations have always been a powerful advertising tool, and with WP Aurora, you will have no trouble uploading and placing them.
This is a fully responsive theme and it is compatible for devices with retina displays such as smartphones, pads and tablets. It is built using HTML5 and CSS3 and it is adaptable to various internet browsers: Internet Explorer 8, Internet Explorer 9, Internet Explorer 10, Mozilla Firefox, Safari, Opera and Google Chrome.
You can find out more about this theme here. If you want to see it in action, take a look at the live preview. If you have any more questions, you can contact their authors on themeforest.net, or directly on their official website. They will be more than happy to answer your questions in short notice.
#2. Action – A Premium Business And Marketing Theme By MDNW
Action is a freshly launched theme from June 3rd. It was launched by MDNW (Make Design Not War) and it is a fully responsive theme dedicated for business and marketing. MDNW is a well-known author in the WordPress community. They have been moving through these circles for over four years and have earned respect with some of their previous themes (Super Skeleton WP had more than 4 500 purchases). Although it was launched recently, it already has more than 30 purchases and it has met great reviews.
This theme is based on the Super Skeleton 2 framework and has been improved to meet all the requirements, with new features of course. It is based on a Drag-n-Drop system, so you won’t have to waste your time on the redesign and customization of the template.
First thing’s first – many WordPress themes have troubles with a revolutionary slider. It does bring beauty to the visual aspect of the page, but it can take the focus off from the serious content you wish to present to your visitors. The authors of Action have given you an option to choose between a “naked” page and a page with a slider. This way, you can adapt the homepage visuals to be focused more on the content you are presenting.
With its powerful page builder, the design of the page has been simplified enough for you to be able to create pages in just a few minutes. It is based on a Drag-n-Drop method and you can easily add sliders, images, videos and tables to “the canvas” in order to adapt the page to meet your requirements. This process is updatable at all times. If you choose to reorder the position of the content, you can edit it at any time by just moving it to the position you had in mind. You can choose either between a single slider and a multicolumn content view which can stretch up to a 50×50 column grid. There are over 500 different fonts available for you and an unlimited number of color patterns for your content customization.
Nevertheless, even though this theme pulls much more resources, it is still amazingly responsive. No matter the volume of your content, this theme completely adapts it to mobile devices such as smartphones and tablets.
The theme itself is very much SEO optimized. As we mentioned before, having an implemented blog on your company’s website improves your traffic, attracts new visitors, engages them in discussions about your products/services and generates higher rankings in search engine quarries. The authors have offered many features which will help your website reach its max potential. There are three visual solutions for your blog appearance, beside the classical one. You can opt between the full width view, the all posts format view, or the “Mr. Clean” view. However, as we said, everything is customizable here, so if you can’t opt for the specific, you can easily implement all three formats at once.
Another great thing about this theme is that it offers quicktags. Quicktags are there to help your visitors jump through content bound to relevant keywords. These quick tags can be auto-generated or you can easily edit and update them for any relevant content you wish to present. Besides quicktags, authors have implemented another great solution for quick search and jumping through relevant content – a post archive. You can jump through popular, latest and most commented posts in just a few clicks and therefore improve the efficiency of your website.
This is a fully responsive and beautiful theme. It is compatible with devices that have retina displays such as smartphones and tablets. It is built in HTML5 and CSS3 and it is compatible with various internet browsers: Internet Explorer 8, Internet Explorer 9, Internet Explorer 10, Mozilla Firefox, Safari, Opera and Google Chrome.
If you want to find out more about this theme, click here. As with the previous one, you can see this theme in action with this preview. If you have additional questions, feel free to contact the authors on themeforest.net or simply visit their official website. We presume that they will strive to answer any and all questions as soon as possible.
#3. Cleaner – A Business And Blog WordPress Theme By WP Explorer
This is yet another fresh theme by WP Explorers launched on May 31st. WP Explorer has a great history of clean and responsive WordPress designs and has been a member of the WordPress community for over 4 years now. Some of their previous works, such as Office – a responsive business theme – had more than 2 300 purchases.
Being clean and responsive, Cleaner represents a perfect theme for business and blogging. Its simplicity is what keeps her apart from any other corporate theme launched this year. It isn’t aggravating or obtrusive for readers and it is perfect for presenting relevant content to your readers. However, although it might look weak and empty, this theme holds a lot of power.
For starters, almost every WordPress theme has a revolutionary slider included. This has become a sort of trademark for every WordPress theme. It is almost always pushed to the top blending with the header thus leaving very little space below it. However, this is not the case here. Research has shown that people are more attracted to pictures and that the top left corner of the screen along the whole left side is the starting focus point of every website visitor. Moving the revolutionary slider a bit down gives you room to put a company logo and motto on the center. These things are something that visitors should memorize more than any picture slide you implement.
The true power of this theme lies in its SEO friendliness. The blog implemented in the theme has a great and simple design that will most certainly hold the focus of the reader. The design is not aggravating and eye-poking, but simple and relaxing. Because of this, your visitors will most certainly spend more time on your website. Cleaner is developed using a semantic and clean HTML code, allowing proper search engine indexing and overall SEO. Aside from the blog design, there are more features for boosting your SEO – social share buttons for Twitter, Facebook, Google+, YouTube and Pinterest. This will allow your content to be spread on various social networks, thus improving your rank in search engines, the most important of which is Google search, of course.
Video SEO is another form of an online marketing strategy and, ever since the purchase of YouTube, Google has paid more attention to video content shared by internet users. This theme has implemented video support for various formats and, therefore, it will help you boost your website to higher rankings.
Another beautiful touch to this theme is its image gallery. Simple, clean and responsive, it surely brings the right combination of beauty and power to your website. Beside the revolutionary slider, this theme has an option of implementing a layer slider into the desired post. The animation transitions can be both two dimensional and three dimensional, which will work as a great visual effect you wish to give to your content. You can even link videos in the layer slider and therefore it has the power of giving both visual and text presentations of the desired content to your readers.
Another great thing about this theme is that you can customize your homepage builds with a drag-n-drop method. Color customization is very easy and as for the typography, you can choose from over 500 fonts.
It is compatible for devices with retina displays such are smartphones and tablets. It is built in HTML5 and CSS3 and adapts for various internet browsers: Internet Explorer 8, Internet Explorer 9, Internet Explorer 10, Mozilla Firefox, Safari, Opera and Google Chrome.
This is a very beautiful, simple and powerful theme for business and blogging websites and although it is still in its initial release form, it has met all our expectations. You can find more about this theme here. If you want to see it in action, the live preview is available for you here. As for more information about the author, you can go check their portfolio at themeforest.net or at their official website. For any other information, you can contact the author who is willing to answer all your questions in short notice.
#4. Zelos – A Responsive Multi-Purpose Business Theme By ThemeGoods
Zelos is a powerful multi-purpose business theme launched by ThemeGoods on June 7th. ThemeGoods are powerful, elite authors in the WordPress community and they have been building their presence for over 4 years now. They have made revolutionary themes which skyrocketed in sales. Core – a minimalistic photography portfolio theme – had over 9.000 purchases!
Based on its design, this theme is meant for corporate, business, software or portfolio websites. It comes with some pretty cool features such as 2D and 3D sliders, a Revolutionary Slider, a content builder, a skin manager and many more. The customization of the theme can be done either by choosing the template or by creating the page using their powerful page builder. There are 29 different page templates which you can use for your page design and structure customization. The page builder is based on a Drag-n-Drop method and the customization of the page can be done in just few minutes. You can add various buttons, images, sliders and tables by just dragging them to the desired position on the “canvas” (it seems that I am repeating myself). As for the text customization options, you can opt between over 300 different font types and infinite color palates.
The theme is beautifully designed. It’s mainly focused on images and visual transitions and these effects will surely emphasize the content you wish to present to your visitors. Beside the revolutionary slider at the top of the homepage, you can easily implement 2D and 3D layout sliders to your content and even connect video material with it. The theme has an implemented blog with 7 different layouts you can choose from. Blog page layouts differ in the column number, sidebar alignment, full width or box view. There is also an option for single post reading which is great if you have little but relevant content which you want to present. Here, you can also implement 2D and 3D sliders and/or video material, if you wish to visually explain your content.
Zelos is a completely SEO friendly theme. Your content can be enabled for commenting and sharing via social networks such as Facebook, Twitter, Google+, StumbleUpon, Pinterest, Instagram and many more. There are over 330 social share buttons you can choose from. Being that you connect and implement video material varies in format, you can execute VSEO (Video SEO) online marketing strategy and ensure your online presence and higher rankings in various search engines. The theme also has a contact form connected with a spam filter checkbox, which can be toggled on and off. This way, you will protect yourself and your content from spam.
Quicktags are also an option in this theme too and they are highly customizable. The “Back to Top” button is also a relieving feature of this theme being that you can easily travel through the page without having to scroll endlessly.
This is a seriously beautiful and powerful WordPress theme. Zelos has WooCommerce support, so you can easily set up an online shop on your website. Even though it is business-intended, it is very visually interactive. It is compatible for devices with retina displays such as smartphones and tablets (again with the repeating). It is built in HTML5 and CSS3 and adapts for various internet browsers: Internet Explorer 8, Internet Explorer 9, Internet Explorer 10, Mozilla Firefox, Safari, Opera and Google Chrome.
Click here to see the theme specs. If you want to see how it looks like, the live preview is available for you here. As for more information about the author, you can go check their portfolio at themeforest.net. Their official website is under construction at the moment. For any other information, you can contact the authors, who will be willing to answer all your questions ASAP.
As we said, there are thousands of WordPress themes launched up until this day, and it is most certainly impossible to try them all out or to opt for one without proper guidance. In order for you keep your presence online and expand your business, you must stay fresh. It is your content and website design that greatly helps you in that, so the choice of the right theme is the most important factor that affects your online marketing strategy. These are the freshest themes for business and corporate websites. There are over 100 business corporate themes launched last month, so we have narrowed the choice for you based on our online design, development and marketing experience.